Selling Tips

1.The Best Sales Associates in the Business
At Coldwell Banker we’ve always realized we are
only as good as the individual talents that make up
our fine organization. Our commitment to creating
the ultimate setting for our superb professionals
is the key factor that has made us the preeminent
real estate leader. 2.The Dominant Market
Leader
Coldwell Banker is the No. 1 real estate firm
in Northern California, meaning we handle the majority
of real estate transactions in each of our markets.
With a network of 65 offices in 15 counties throughout
Northern California, our market share dominance gives
the strongest endorsement of our professionalism,
reputation and assurance behind each of our Sales
Associates. 3.The Leader in Corporate
Relocation
No other real estate company in Northern California
generates more corporate relocation than Coldwell
Banker. Each year we represent over 5,000 relocating
buyers and sellers. Our connections mean we’ll show
your home to corporate relocation prospects other
real estate companies don’t have access to.
4. Superior Training
We stay on top of the latest changes in tax,
disclosure and contract law to help protect you through
the transaction and beyond. So, while we’re also well
trained at marketing and selling your home, rest assured,
we know how to take care of business. 5.
State-of-the-Art Lender Support
Our partnership with Princeton Capital allows
for fast approval and some of the lowest rates available.
This will help you when moving to your new address.
It’s just one more way Coldwell Banker exceeds your
expectations. 6.Full-Time Management &
Administrative Support
Coldwell Banker provides valuable management
support to tackle some of the more complicated issues.
All of our Managers are non-selling so they spend
time doing what they do best – supporting our agents
and their clients. In addition, our offices are open
for business seven days a week, ensuring that when
we receive a call on a home like yours, trained personnel
will be available to professionally service a potential
buyer. 7. Superior Marketing Support
Coldwell Banker provides important exposure through
a consistent, aggressive local and regional advertising
presence. The power of global advertising connects
your home to an ever-increasing number of local, national
and international buyers. For the luxury homeowner,
Coldwell Banker offers a sophisticated and distinct
marketing system, Previews International. Through
this remarkable program, Coldwell Banker has become
a leader in sales of multi-million dollar properties.
8. Unparalleled Internet Exposure
In Northern California, 74% of homebuyers begin
their real estate search online. In order to maximize
exposure for your home, Coldwell Banker offers not
just one, but three proven websites to match more
buyers and sellers: CaliforniaMoves.com, ColdwellBanker.com
and Realtor.com. Unlike many traditional real estate
company websites that feature only one company’s listings,
CaliforniaMoves.com includes listings posted on the
Multiple Listing Services throughout Northern and
Southern California. And, with more than 600,000 visits
per month, it is clear that our site is quickly becoming
the Internet choice for prospective home buyers and
sellers. 9. Instant and Experienced Legal
Partnership
With five attorneys on staff, our Sales Associates
(through their Managers) have timely support for legal
issues and seminars to prevent lawsuits and claims.
Our Legal Department provides updated forms, specifically
designed to help our Sales Associates avoid claims
and lawsuits and to enable our agents to better serve
their clients. 10. Largest Real Estate
Brokerage in the World
With more than 120,000 Sales Associates in 3,700
offices worldwide, Coldwell Banker is the largest,
most recognized name in real estate. We match more
buyers and sellers than any real estate sales organization
in the world. Coldwell Banker is a name you can trust.
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