Finding the Best Real Estate Professional

Finding the right real estate professional
requires doing a little research
and asking a few questions.
A Certified Finance Specialist
(CFS) has received advanced training
in finance and can protect you from
predatory lending practices. They
are uniquely qualified to save you
time, money and stress with every
real estate transaction.
You need to know as much as possible
about the selling process. What
is the marketing strategy?
What kind of advertising will be
done?
Is the Realtor capable and willing
to communicate effectively?
Can the Realtor effectively present
and sell the less-noticeable assets
of the property?
Real estate professionals also need
to be knowledgeable about the community.
They need to have a feel for the
history of the area and the approximate
price that people will be willing
to pay. Also, real estate agents
should know what the competition
is and how much it will affect your
sale.
NEVER choose a Realtor on price
alone. Remember that a Realtor cannot
magically raise the selling price
of the house. Consider the buyer.
The purchaser won't willingly pay
too much; it's most likely that
he or she will do research on the
market and try to find the best
product for the best price. Also
consider that the lender will require
an appraisal for the property and
will base financing for the borrower
off the sales price or the appraisal-the
LOWER of the two. The facts simply
cannot be changed, no matter which
Realtor you select. In spite of
these unchangeable factors, the
realtor you select must be diligent
and knowledgeable and care about
your needs.
If your property does not elicit
attention within several weeks,
the cause can most likely be attributed
to one of four factors:
Location
Condition
Price
Terms
The location obviously cannot be
changed but your price should reflect
a good, bad or fair location. You
should consider examining the conditioning
of your property and reevaluating
the marketing strategy. Ask your
Realtor to give you an update of
the competition and compare your
pricing strategy.
Remember that an overpriced house
helps sell the competition. A Realtor
will show the overpriced house first
and then show their buyer what a
good deal they can get on a similar
home nearby with a lower price.
You may also want to look at the
financing terms you were offering
and adjust them to offer the buyer
more incentive to purchase your
house over another one. A Certified
Finance Specialist can counsel you
on financing options that will help
you open up the market to more buyers.
San Jose Realtor - Coldwell Banker
Real Estate Agent - Daniel Pizano
449 N. Santa Cruz Ave, Los Gatos
CA 95030 408.355.1500 or 408.460.8401
Contact San Jose realtor, real estate
agent Daniel to meet all of your
San Jose realtor needs and Los Gatos
real estate agent needs. San Jose,
california is one of the most beautiful
places to own a home and we are
here to serve your San Jose real
estate needs.
Looking for an affordable San Jose
home either in San Jose or Los Gatos?
San Jose homes for sale are here,
Los Gatos homes are listed with
Daniel, just call your favorite
san jose real estate agent Daniel.
More real estate info | Daniel.Pizano@cbnorcal.com
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